Shirley Halperin Executive Editor, MusicAudio Up, the podcast production studio founded in 2020 by audio innovator Jared Gutstadt, has entered into a creative programming and strategic agreement with SiriusXM which will see the development of new original scripted series and audio entertainment concepts.
SiriusXM also leads Audio Up’s $12 million Series B fundraising round, reinforcing its own efforts to gain a toehold into the growing podcast market, which has tripled in audience size since 2017 (according to a recent report commissioned by Cumulus Media and Westwood One).With the agreement, SiriusXM will have a first-look co-production option for Audio Up original podcast concepts, and will offer options for exclusive distribution across.
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