EXCLUSIVE: RuPaul’s Drag Race rang in its move to MTV with a ratings win. The Season 15 premiere was the highest-rated in six years with a 0.63 rating among the advertiser-targeted 18-49 demographic.
That’s up 20% in ratings from the Season 14 premiere, which managed a 0.53 in the demo. It ranked as the No. 1 cable entertainment telecast of the day.
The jump in ratings likely has a lot to do with RuPaul’s Drag Race switching networks from VH1 to MTV. The last time that the series switched networks — from Logo TV to VH1 — it saw a similar spike in ratings.
MTV also generally performs better in terms of viewership and demo ratings than VH1, so it is possible that Season 15 continues to outperform previous seasons.
Read more on deadline.com
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