Rooster Teeth and WarnerMedia Access Launch Digital Creators Program Focused on Representation (EXCLUSIVE)

variety.com:

Ellise Shafer Rooster Teeth and WarnerMedia Access have joined forces to launch the Rooster Teeth Digital Creators Program, a new initiative to develop emerging content creators with the goal of increasing diverse, equitable and inclusive representation.According to a press release, the program “provides underrepresented digital talent a platform to break through to new audiences while also providing them with the tools and opportunities to succeed as a content creator.” The three-month program will consist of two months of mentorship and training from the Rooster Teeth and WarnerMedia Access teams, followed by a monthlong apprenticeship at Rooster Teeth’s studios in Austin, Texas.“In entertainment, digital is considered to be the most even playing field, and for that reason, we’ve seen less proactive initiatives to increase diversity.

The truth is that digital creators face the same problems that plague all aspects of entertainment, and are often the least supported,” said Jejuan Guillory, Rooster Teeth’s head of casting and talent strategy. “The Rooster Teeth Digital Creators Program will bring more equity to digital entertainment by increasing representation of underrepresented talent and giving them the right tools and opportunities to shine.” Digital creators passionate about pop culture, sports, comedy, gaming and animation are encouraged to apply.

To qualify for the program, applicants must have a minimum of 1,000 followers across all platforms (YouTube, Twitch, TikTok, Instagram, Snap and Facebook), but should not exceed 300,000 followers.