William Earl Roku is stepping up its efforts to court Madison Avenue. The company has released viewership data as a “case study” to demonstrate the strength of its streaming platform that offers a mix of aggregated channels, shows from third-party providers and a growing slate of Roku originals.
Last year, Roku came out swinging during the upfront advertising sales season, guaranteeing that it can deliver more viewers in the adults 18-34 and 18-49 demographics in primetime on its platform in total than any program on one of the five most-watched linear cable networks.
On Oct. 9, Roku executed a campaign for advertiser Experian that generated 3.5 million viewers across the Roku Originals channel and the platform’s top 100 aggregated channels.
The streamer is touting that number as a bigger audience than any single program on a top linear cable network that night other than ESPN’s “Monday Night Football.” Moreover, Roku asserts its adults 18-34 audience on Oct.
Read more on variety.com
Get the latest stars news and celebrity rumours with exclusive stories, photos, videos and interviews.
Breaking up, scandals, engagements, divorces, gossip – all you need to know about the private lives of your favorite celebs.
Get to know the latest showbiz news along with exclusive interviews and even more. All this is waiting for you on the main page 24 hours a day, 7 days a week! Who, where, when, with whom, how, why and for what!? Stay tuned to know first!
Just follow us daily and we will provide you with the current news from the life of famous stars and celebrities.
Owner: SNOWLAND s.r.o.
Registration certificate 06691200
Address:
Snowland s.r.o.
16200, Na okraji 381/41, Veleslavín, 162 00 Praha 6
Czech Republic
©2024. All rights reserved.