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Scott Rosenberg Entertainment stage president and Scott Rosenberg

Roku’s Scott Rosenberg Dishes on the WarnerMedia and Quibi Deals

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variety.com
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Andrew Wallenstein President and Chief Media Analyst2020 may have been a breakout year for Roku, but it’s really just setting the stage for what’s to come next for the upstart streaming company.Despite much bigger competitors like Amazon and Google, Roku saw its stock rocket 150% over the past 12 months on the strength of a dominant position among connected devices and smart TVs, as well as an advertising monetization machine just beginning to crank.“We’re really at the precipice of reinventing how TV advertising is going to work for the next couple of decades,” said Scott Rosenberg, senior VP of the platform business at Roku on the latest episode of the Variety podcast “Strictly Business.” “There’s huge value creation potential.” But.

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