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Rihanna just bought a whole-ass house for TikTok content creators

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thefader.com

If you're keeping tabs on the world of TikTok, you may be familiar with the concept of TikTok collab houses, Los Angeles mansions where swarms of influencers fraternize and cook up content.

Ever the entrepreneur, Rihanna has decided to launch her own TikTok "home" in an effort to promote her makeup line. The Fenty Beauty TikTok Home, which opened today, arrives fully stocked with cosmetics and a number of prominent TikTok names inhabiting its quarters, including Makayla, Emmy Combs, and Savannah Palacio. .

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