Right Place, Right Time, Right Credentials: How Westside Boogie Landed a Credit on Kendrick Lamar’s Latest Album
variety.comShirley Ju Kendrick Lamar’s fifth studio album, “Mr. Morale & the Big Steppers,” is already the biggest first-week debut of 2022.
With its arrival comes 18 tracks of introspection touching on everything from racism to transphobia to generational trauma.One of those tracks, “Purple Hearts” featuring R&B queen Summer Walker and Wu-Tang Clan alum Ghostface Killah, came to life with the help of Westside Boogie, the Shady Records signee who co-wrote it.
How did the record come together? Through Boogie’s management at LVRN, whose cofounder, Justice Baiden, got the call.“Kendrick is specific obviously about who he collaborates with, so I think he can always come from a space of who he listens to,” says Baiden. “When Anthony, his manager, reached out to me, he said, ‘Yo, Dot is wrapping up the album and he’d love for Summer to be a part of it.
How can we get them on the phone?’ So we orchestrated a call and they got on the phone together.” Boogie’s participation proved even more meaningful considering he, like Lamar, hails from Compton.
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