Michael Schneider Variety Editor at LargeReachTV has sealed a partnership with Group Black to create “Group Black Originals,” which will support Black creators and content via airing on screens across the country in airports and hotels.Through the deal, both sides will collaborate on multiple original series to be distributed across ReachTV’s linear network of more than 2,500 owned screens in airports and over 1 million hotel rooms nationwide.
ReachTV commits 17 million guaranteed viewers per month, and promises “a new ecosystem for Black creators to produce original content while receiving equitable pay, and access to funding and distribution opportunities that have long eluded them,” the company said.
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