The press agent was in a dour mood. “Once upon a time this was the hot season,” she told me. “The town came to life.”I understood her nostalgia.
A-list parties this year are sparse, and the concept of an A-list itself seems lost in the debris of the metaverse.As the awards season limps toward conclusion, industry veterans remember the moment when a power Rolodex could create celebrity heat for a contender.
But the definition of celebrity also seems cloudy today.A publicist like Peggy Siegel could deliver a Denzel or a Damon for a screening, thus offering the media some star bait.
Now, however, plucking a Charli D’Amelio from the TikTok landscape (she has 133 million followers) or recruiting a Jung Hoyeon from the Squid Game battlefield arguably carries greater clout for a project.Ted Sarandos: “The ‘Squid Game’ Universe Has Just Begun” As Netflix Co-CEO Says There Will “Absolutely” Be A Season 2 Of Korean SmashIn the same vein, while the Academy ponders a new Oscar host, its producers might salivate over a 25-year-old Tom Holland even as they eagerly recruited a 75-year-old Bob Hope 50 years ago.
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