U.S. SVOD Operators Gaining Ground in Europe as Public Broadcasting Funding Declines
Ed Meza @edmezavarDespite expectations to the contrary, the share of Europe’s audiovisual market controlled by U.S. players grew by only four percentage points from 1996 to 2020, reaching 31%, according to the European Audiovisual Observatory’s 2022 Key Trends report.It’s one of a number of surprising results identified by the study, which the Observatory presented on Thursday at a special event at Series Mania in Lille, France.When excluding European public broadcasting rivals, the share held by U.S.-owned companies climbs to 44%, with heavyweights Sky, Netflix, Amazon and Dazn accounting for two-thirds of that figure.Looking specifically at all SVOD subscriptions in Europe, however, Netflix, Amazon, Apple and Disney dominate, accounting for 72% in 2020, with 40 other players making up the remaining 28%.