Once Upon A One More Time, the revisionist fairy tale Broadway musical set to the hits of Britney Spears, continued its downward slide at the box office last week, with the latest figures suggesting the producers’ decision to close Sept.
3 was a smart one. For the week ending Aug. 20, the musical filled just 45% of seats at the Marquis, grossing $442,404 (a $69,604 drop from the previous week).
Producers announced the early close yesterday, just a few months after the show began previews. On a more upbeat note, El Mago Pop, the limited engagement solo show by European illusionist Antonio Diaz, began previews and opened last week to very solid numbers, filling 87% of seats at the Barrymore and taking in $624,826.
The figures should bounce even more as the well-reviewed production nears its August 27 closing night. Also having a fine week was Good Night, Oscar starring Sean Hayes, which had its best-yet week at the Belasco with gross of $1,061,789 and 99% of seats filled.
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