Olympics Steal Streaming Spotlight As No Originals Make Nielsen Chart; ‘Prison Break’ Latest Series To Pop On Netflix
deadline.comThe Paris Olympics stole the spotlight on streaming in the first week of August, according to Nielsen. The company’s latest streaming report shows no streaming original titles in the Top 10 for the first time since it began sending out these weekly newsletters in the beginning of 2020.
Only two titles, House of the Dragon (considered an HBO and therefore linear/acquired title) and Bluey managed to crack the billion-minute mark at all from July 29 to August 4.
Earlier this month, NBCUniversal reported that the Paris Olympics generated 23.5B minutes of streaming across all digital platforms, including Peacock, which was putting up some of its best usage days ever during this period.
In its report Thursday, Nielsen reiterated that Peacock had an “extraordinarily strong” week. Even though Peacock only served three days of Olympics programming in July, the streamer’s usage was still boosted to its second highest ever, accounting for 1.5% of all TV usage in the month, Nielsen reported in The Gauge.
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