Nielsen stock is soaring more than 40% after a report the measurement firm is in advanced talks to be acquired in a $15 billion deal.The Wall Street Journal said the valuation would include debt and indicated that banks are finalizing the transaction, though it added the caveat that the deal could still fall through.“As a matter of company policy, Nielsen does not comment on market rumors or speculation,” a company rep told Deadline.The consortium of companies making the acquisition includes Elliott Management, the firm known for voicing its concerns about AT&T’s business after taking a stake in the telecom firm.
After Elliott’s investment, the company wound up setting spinoffs for DirecTV and WarnerMedia, two of the requests the firm had made of company management.An acquisition would come at a consequential time for Nielsen, which has faced withering criticism for its perceived shortcomings in measuring linear TV and streaming.
The company is preparing a new suite of solutions under the banned Nielsen One, which are due to roll out by the end of this year and are touted by the company as a more comprehensive approach.Nielsen has also faced a mounting number of challengers, among them startups designed for the streaming and smart-TV age.
While Nielsen remains the market leader in TV measurement, with decades of history as a third-party provider of data that lie at the heart of the $70 billion TV ad business, there is a belief that a more blended measurement marketplace could diminish its dominance.
Read more on deadline.com
Get the latest stars news and celebrity rumours with exclusive stories, photos, videos and interviews.
Breaking up, scandals, engagements, divorces, gossip – all you need to know about the private lives of your favorite celebs.
Get to know the latest showbiz news along with exclusive interviews and even more. All this is waiting for you on the main page 24 hours a day, 7 days a week! Who, where, when, with whom, how, why and for what!? Stay tuned to know first!
Just follow us daily and we will provide you with the current news from the life of famous stars and celebrities.
Owner: SNOWLAND s.r.o.
Registration certificate 06691200
Address:
Snowland s.r.o.
16200, Na okraji 381/41, Veleslavín, 162 00 Praha 6
Czech Republic
©2024. All rights reserved.