Kim Kardashian To Shut Down One of Her Beauty Brands - Find Out Why

justjared.com:

Kim Kardashian has made the decision to shut down one of her beauty brands temporarily. In a post on her Instagram Story, the 41-year-old entrepreneur revealed that hew KKW Fragrance will be going offline and shared the reason why. Click inside to read more… Kim posted the note to her social media (via ET), revealing that KKW Fragrance will shut down on May 1st, “so that we can relaunch the fragrance in the future under a brand new name.” While it’s down, she will be rebranding the fragrance, and the relaunch will include “a new web store where you can purchase from all beauty categories under one site.” “Fragrance as many of you know is deeply personal for me,” she wrote. “I put my heart and soul into every bottle, and I’m so incredible proud of every KKW Fragrance product and collaboration that we have launched since Crystal Gardenia in 2017.” Kim concluded, “Thank you from the bottom of my heart for your loyalty and love these last few years.

I cannot wait to introduce you to the next chapter of my fragrance journey — I promise I won’t be gone for too long.” In a report from WWD, a source shared that the rebrand doesn’t have anything to do with dropping the “W” amid her split from husband Kanye West. “The rebrand has been in the works for some time.

Kanye actually helped Kim come up with the new name and the packaging,” the insider said. “The innovative formulas and even the shopping experience of being able to shop all categories in beauty and cosmetics under one brand, one website has always been Kim’s vision from the beginning.

She is incredibly excited about this next phase.” If you missed it, Kim got backlash for her comments about women in business, and the magazine responded!