Netflix Co-Chief Ted Sarandos Says WWE Deal Is “Right In The Sweet Spot” Of Emerging “Drama Of Sport” Strategy
deadline.comNetflix Co-CEO Ted Sarandos took a victory lap on the company’s fourth-quarter earnings call about the company’s acquisition of exclusive rights to Monday Night Raw and other WWE programming. “If I could raise a single eyebrow at a time, I would lean into the camera with a single eyebrow and do my best Dwayne,” he laughed, referring to Dwayne Johnson, WWE legend and newly minted board member of TKO Group Holdings.
WWE programming, he continued on a more sincere note, is “right in the sweet spot of our sports business, which is the drama of sport.
Think of this as 52 weeks of live programming every year. It feeds our desire to expand our event programming.” The exec’s comments followed the company’s release of strong fourth-quarter results, highlighted by a far-better-than expected gain of 13 million subscribers compared with the same period in 2022.
Netflix ended 2023 with more than 260 million subscribers worldwide. Raw was launched by USA in 1991 and currently airs on the cable network.
Read more on deadline.com