Pat Saperstein Deputy Editor “Barbie” brought sporadic moviegoers back to theaters in a big way, a new survey from film tracking service The Quorum found.
Quorum surveyed 1,800 “Barbie” ticket buyers in the U.S. over the past three weeks, finding that 11% “couldn’t remember the last film they had seen in a theater.” Another 11% said “Barbie” was the first film they had seen in a theater since the pandemic started in 2020.
That means that 22%, or close to a quarter of moviegoers surveyed, most likely had skipped “Avatar: The Way of Water” and “Top Gun: Maverick,” among other popular post-pandemic theatrical releases, but were enticed by buzz and marketing blitz of the pink phenomenon.
The Quorum, which provides surveys on prospective filmgoers’ interest in upcoming films, estimated that 22% of total ticketbuyers would total around 9 million people who set foot in a multiplex for “Barbie,” and “Barbie” only.
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