NBA, MLB and NHL Want Sports Fans to Gamble — but to Bet Within Their Limits
variety.comTodd Spangler NY Digital Editor Major sports leagues have embraced legalized gambling across the U.S. At the same time, they recognize the need to act as good corporate citizens — and are urging fans who gamble to know their limits.
The National Basketball Association, Major League Baseball and the National Hockey League have teamed up for “Never Know What’s Next,” a 30-second ad that encourages responsible betting in sports.
The campaign, launched Tuesday, directs fans to the National Council on Problem Gambling’s responsibleplay.org website. The spot (watch below) is supported by sportsbook operators DraftKings, Fanatics Sportsbook, FanDuel and Penn Entertainment (operator of the recently launched ESPN BET).
The “Never Know What’s Next” PDA premieres on TV Nov. 21 during the NBA’s In-Season Tournament Cleveland Cavaliers-Philadelphia 76ers game on TNT at 7:30 p.m.
Read more on variety.com