By Cynthia Littleton Business Editor March was supposed to be a big month for National Lampoon. The content production company that hung out an “Under New Management” sign last year had scheduled a series of 50th anniversary celebrations this year designed to spur its revival.
The plan was to use podcasts and live events to introduce a new generation of subversive comedians affiliated with the brand name that helped launch the careers of John Belushi, Gilda Radner, Bill Murray, Chevy Chase and others.
One by one, the comeback events carefully plotted by veteran producer and executive Evan Shapiro were canceled. National Lampoon had planned to make a splash at the SXSW festival with a series of live events.
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