Music Industry Moves: Tove Lo’s Pretty Swede Records Signs Googly Eyes
variety.comThania Garcia Tove Lo’s independent label, Pretty Swede Records, has signed googly eyes ahead of the release of her debut EP, “Starlet Sellout,” due out Sept.
27. Pretty Swede Records is an independent label founded in 2022 by Tove Lo. To date, Pretty Swede has released Tove’s 2023 LP “Dirt Femme,” and her collaborative 2024 “Heat” EP with SG Lewis.
Googly eyes’ “Starlet Sellout” EP marks the first release by Pretty Swede outside of Tove’s own artist project. Pretty Swede have signed googly eyes in collaboration with Tove’s longtime collaborators Neon Gold, who worked on Tove’s “Truth Serum” EP in 2014, in addition to music from Charli XCX, Marina & The Diamonds, Christine and the Queens, Ellie Goulding and more. “Googly eyes is such an incredible artist, writer and producer, and her new EP is full of gold,” said Tove. “I’m very excited for this project to be the first new artist release on Pretty Swede Records!
Of course together with my friends at Neon Gold.” + Warner Music Nashville has signed William Beckmann to its roster.
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