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‘Mulan’ Streaming Release Was Shaped By Consumer Sentiment On Movie Theaters, Disney CFO Christine McCarthy Says

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deadline.com
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Dade Hayes Finance EditorSettling on the release pattern for Mulan was “not an easy decision,” Disney CFO Christine McCarthy freely acknowledges. “There were so many factors at play here.”Ultimately, the $200 million tentpole was released on September 4 as a “premier access” title costing $30 to subscribers to Disney+, with some select theatrical engagements in parts of the world.

Appearing online at the Citi 2020 Global Technology Conference, McCarthy revealed that research on mixed consumer sentiment toward returning to movie theaters during COVID-19 played a key role in decision-making.Not only were just 68% of U.S.

theaters open by last weekend, she said, but LA and New York remain major missing pieces, and the overall view of potential.

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