John Hopewell Chief International CorrespondentSince 2017, when it released its first original production, “Velvet Collection,” Movistar Plus has produced and aired 45 original or returning series in Spain.Now it’s looking to raise the ante, investing more in original production than ever before, says Movistar Plus president Sergio Oslé.“Original production is a brutal anti-churn driver.
Consumption of our original content is directly linked to customer satisfaction and consequently to loyalty,” says Movistar Plus CEO Cristina Burzako.“In such a disruptive environment with a huge proliferation of brands and platforms and somehow, with some fatigue of entertainment, we must ensure we deliver a complete, personalized and curated.
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