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Miramax Loved ‘The Holdovers’ ’70s-Style Logo Design So Much It Ended Up Using It on Other Releases
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variety.com
variety.comJazz Tangcay Artisans Editor Director Alexander Payne’s “The Holdovers” roots itself in 1970s nostalgia, right down to the main title design and the studio logos.
However, neither company existed at the time. Distributor Focus Features was founded in 2002, while the film’s production company Miramax got started in 1979.
Payne called on his go-to graphic designer Nate Carson to develop ideas. Having worked together dating back to 1999’s “Election,” Carson was used to Payne’s requests. “He likes to do things that are very clean and simple,” Carson says.
When they looked at the current logos for both companies, the modern aesthetic didn’t quite work for the film’s period vibe. “So, I dialed it back,” he says.
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