Mip London Won’t Be a ‘Rival Event’ to London TV Screenings, Says Director Lucy Smith, Teasing ‘More Content, More Deals and More Networking’
variety.comMarta Balaga Mip London won’t be a “rival” event to the London TV Screenings, assured Lucy Smith, Director of Mipcom Cannes and upcoming Mip London. “We will be very respectful of what they’ve already planned.
They have grown a great event,” she said, promising “intelligent scheduling” on Mip London’s part to “make sure we won’t be fully in competition with some other major events.” “It’s not a rival event.
The first people we spoke to over a year ago were the founding partners of the London TV Screenings. We consulted them. They understand the business reasons to do it.” Mip London, described as a new “multi-genre, international content and networking market,” will take place from Feb.
23-27, 2025. The London TV Screenings unspools from Feb. 23-28. “We are not just bringing more screenings to the same number of buyers who are there.
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