French Chain CGR Cinemas Takes ICE Model to Multiple International Territories
Ben Croll Boasting a network of more than 700 screens in France, CGR Cinemas became a powerhouse in Gallic exhibition by developing markets beyond the country’s metropolitan hubs, and by foregrounding technological advancements. Of late, the cinema chain has looked outward, exporting its proprietary Immersive Cinema Experience (ICE) model to Spain, Saudi Arabia, the U.S.