Amber Mark Pop Empress Of and Amber Mark

Lexus and The FADER present 25/8: How Empress Of turns fear into fuel

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thefader.com

Throughout her career, Lorely Rodriguez (who writes, records, produces and performs as Empress Of) has always pushed her own boundaries, crafting consistently vibrant pop hooks that stick to the bone.

Her third studio album I’m Your Empress Of arrived last April, at the first height of the pandemic. Rather than despair over not being able to tour her new material, Rodriguez used all of the newfound downtime to blaze new trails, starting her own label Major Arcana, on which she shared the first single “You’ve Got To Feel” with Amber Mark back in October. “I got out of all my deals.

I needed to put out something that I had 100% ownership of,” she tells The FADER. “To be responsible for the campaign, the promotion.

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