Lebron James Manchester Instagram stars audience and Lebron James Manchester

LeBron James and Nike offer Liverpool untapped potential to surpass Manchester United

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msn.com

Liverpool minority shareholder LeBron James, a man with 72m followers on Instagram whose appeal extends far beyond the hardwood of basketball.

Liverpool have a closer tie in with those stars now, a greater synergy, and when you are able to monetise that relationship through reaching new audiences and receiving a slice of that pie the new tie in with Nike actually has the potential to be the most lucrative in the Premier League.

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