Jennfer Lopez Launches Alcohol Brand Named After ‘Carefree’ Alter Ego Lola

usmagazine.com:

Get ready to spritz up your spring. Jennifer Lopez just announced the release of her first-ever alcohol line, Delola.“I have been grinding non-stop for decades, and more and more, I realize the importance of enjoying life,” the “Let’s Get Loud” singer, 53, said in an Instagram video on Monday, April 3, announcing her new business venture. “I just wanted to create something better, better tasting, better ingredients, something I want to drink with my friends and family.

And that is Delola.”Lopez was inspired by the “effortlessly elegant lifestyle and hospitality of the Italian coast” to launch Delola — whose name is inspired by her nickname “Lola.” She continues: “There’s something about it that just speaks to me, and our Delola spritzes are inspired by this, but without all the artificial ingredients and all the sugars that the traditional ones contain.”As the Shotgun Wedding star explains in the video, each of the line’s three spritzes — Bella Berry Spritz, Paloma Rosa Spritz and L’Orange Spritz — contain around the same amount of alcohol “as a glass of wine.” Lopez goes on to note: “We really wanted to make something that would set your free.

You can have this amazing cocktail, and all you have to do is open the bottle and pour over ice. Welcome to the Delola life.”The name Delola also translates as “From Lola” in Spanish.

The Grammy winner — who shares twins Emme and Max, 15, with ex-husband Marc Anthony — explained in her fan newsletter, On the JLo, on Wednesday, April 5, that Lola is her “more playful, carefree side,” adding, “You might have seen pictures of me smiling with the occasional cocktail … that’s Lola living her best life.”Lopez’s comments come after she previously opened up about her decision not to