Patrick Frater Asia Bureau Chief TF Entertainment, the company behind Chinese pop sensations TFBoys and Teens in Times (aka TNT), has struck a strategic alliance with Universal Music Greater China.
The deal includes global digital distribution for TF Entertainment’s roster of talent and the targeting of markets outside Mainland China.
The objective is to leverage parent group Universal Music Group’s global distribution capabilities and marketing network to elevate Chinese pop’s global prominence.
TF Entertainment was founded in 2009 and developed a trainee system to cultivate idol groups within Chinese pop. That led to the establishment of the TF Family, under which various groups have flourished.
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