Jack Harlow Teams With American Express for ‘Louisville,’ a Hometown-Boosting Concert
variety.comJem Aswad Senior Music Editor The courtship between art and commerce is a tricky one, but when a brand invests in music in a way that legitimately benefits not only its customers and the artist but people from the artist’s community, it’s good business all around.
And at a time when the concert experience can be downright insulting to the customer — most of whom have invested horrifying amounts of money and time with no guarantee of it paying off — it’s even better business to make them feel like they’re flying first-class. “Jack Harlow’s Louisville,” a hometown-themed concert sponsored by American Express and exclusively for card holders, was basically like a large version of one of those corporate events most humans only read about, crossed with a really rich friend’s kid’s sweet sixteen party.
It was held at Brooklyn Steel, an 1,800-capacity, five-year-old venue with a spacious upstairs balcony (which was used as VIP for this event) that includes a sunken terrace that’s basically the equivalent of box seats (and was ultra-VIP).
As soon as concertgoers passed through security at the venue, they were greeted by wait staff bearing trays piled with free food from Harlow’s favorite Italian restaurant, Vincenzo’s, including turkey and tomato sandwiches, fettucini and delicious macaroons.
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