Welcome to Deadline’s International Disruptors, a feature where we shine a spotlight on key executives and companies shaking up the offshore marketplace.
This week, we’re talking to Netflix VP of Italian Originals Eleonora “Tinny” Andreatta. The veteran exec was pivotal in bringing shows such as My Brilliant Friend to audiences during her 25-year career at public service broadcaster Rai and here she speaks to Deadline about the local and global strategy for her newest role. When Netflix hired former Rai director Eleonora Andreatta in 2020 as vice president of Italian Original series, it was a monumental coup for the mega-streamer and a clear sign that the company was taking its presence in Italy very seriously.Andreatta was seen as the most influential commissioning editor in Italy.
Her distinguished 25-year career at public service broadcaster Rai saw her deliver around 500 hours of TV drama per year across its three main channels and its streaming platform Rai Play.
She’s been credited for elevating high-end Italian drama by commissioning foreign co-productions such as historical drama Medici: Masters Of Florence and My Brilliant Friend, the latter from prolific Italian author Elena Ferrante.“I was fascinated at what Netflix was doing on a global scale in that they didn’t just want to export U.S.
Read more on deadline.com
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