Mediawan Rights Bows Light Entertainment Sales Division Headed by Estelle Boden (EXCLUSIVE)
variety.comElsa Keslassy International CorrespondentMediawan Rights, the commercial arm of the European media powerhouse, is set to expand its scope with the launch of a sales division dedicated to light entertainment programming.
Estelle Bodén, an industry veteran, has been appointed head of distribution of this newly-created unit.Bodén will report to Valérie Vleeschhouwer, managing director of Mediawan Rights, and will be in charge of developing and structuring this new initiative.Boasting 25 years of experience, the executive previously worked at Strix Television, the outfit behind hit reality TV formats such as “The Farm” and “The Bar.” In 2004, Bodén co-founded Friday TV whose portfolio included factual formats around the world, notably “Clash of the Choirs,” “Single Moms” and “Minute to Win It” which aired on NBC in the U.S.
and traveled to more than 50 territories. She also co-created the Swedish company Elk Entertainment, which was acquired by ITV Studios in 2017.
Under Vleeschhouwer’s leadership, Mediawan Rights has been handling sales for a wide range of programming, from fiction to documentaries and youth shows.
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