Longtime L’Oreal ambassador Andie MacDowell says that she feels comfortable saying “Because I’m worth it” for the first time in nearly 40 years, after viewing a film about the woman who first came up with the enduring slogan.
MacDowell, speaking at Cannes Lions Festival, said: “I have said this line so many times, and I didn’t want people to think I was vain saying it – I was really comfortable saying ‘You’re worth it’ or ‘We’re worth it’, but to feel empowered enough to say ‘I’m worth it’, I had something in my mind that that would be vanity, or something. “Watching the film completely changed how I felt about that – because I am worth it.
I’m so grateful that watching the documentary has taken away any pain I felt saying that line.” The actress and model was speaking at Cannes Lion, which also debuted The Final Copy of Ilon Specht, a 16-minute film telling the story of advertising executive Ilon Specht who came up with the phrase back in 1971.
It was first seen in a TV ad spot, voiced by model and actress Joanne Dusseau, in 1973. MacDowell said of the film about Specht: “It sparked something new in me, just realising that she was the first spokesperson for L’Oreal.
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