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Hulu Vows to Push Streaming Fans to Off-Screen Ads

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variety.com
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Brian Steinberg Senior TV EditorSome of the most interesting ads from Hulu may be the ones that aren’t on the streaming service.The Walt Disney-owned video-streaming hub is launching a new commercial format aimed at prodding viewers to move to a smartphone or tablet screen and interact with the advertiser, whether that exchange means redeeming a coupon, examining a personalized offer or getting additional information about a product or service.“For our brand partners, the power of this ad experience lies in its ability to give viewers a simple way to engage with brands and take action on their mobile device,” says Laura Nelson, senior vice president of cross portfolio solutions at Disney Advertising Sales, in a prepared statement..

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