How Rundown Media CEO Kiarash Behain Is Changing Hollywood and the Metaverse With His New NFT
usmagazine.comMeet Us in the Metaverse? As celebrities continue to explore this new age of technology, one power player in Hollywood is standing out by creating an NFT (non-fungible token) with a feel-good factor.Kiarash Behain, CEO of Rundown Media, recently announced the launch of Lil’ Hippo, which he describes as a “dope collection of 10,000 Lil’ Hippo NFTs [that] is helping the next generation enter the Metaverse.” However, what sets Behain apart from his A-list friends also engaging in cryptocurrency is that Lil’ Hippo is meant to reach a younger demographic, introducing the concept of crypto to Gen-Z and so on. “I have been teaching financial literacy with a focus on cryptocurrency on social media platforms since 2017,” Behain exclusively shares with Us Weekly.
While he’s grateful for the opportunity to have learned about investing in the future, he says that this is a “different challenge in being an early adopter of a novel and groundbreaking project from the start.” Now, he’s stepping into a new lane — the Metaverse.As a doting dad of Kaira and Kairo Behain, the social media sensation’s main objective is creating generational wealth for the future of his family and continuously working to empower his children and their peers through building a community focused on financial literacy, NFTs, and the Metaverse.
Lil’ Hippo has become the vessel to make his dream a reality. “While creating Lil’ Hippo, I was determined to set a beautiful table that allowed for my supporters to join me with a seat of their own,” Behain adds. “This is a multi-generational project that creates financial literacy for those who didn’t have the benefits and access to such opportunities growing up.”Behain — who was praised by Forbes in August 2021 for
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