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How Erykah Badu Created Her Own Livestream Company for ‘Quarantine Concert Series’

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By Jem Aswad Senior Music Editor Amid the many ways artists are finding to cope with the coronavirus-imposed shutdown of the live-entertainment industry, it’s safe to say that Erykah Badu has found one of the more innovative solutions with her elaborate “Quarantine Concert Series,” which is streamed live from her home in Dallas.

Launched late last month, what makes Badu’s series unusual in a business sense is she’s essentially built her own livestream company, charging viewers a minimal $1-$3 fee, rather than using Instagram Live or YouTube or other conventional avenues.

Within ten days after her tour was postponed, she’d hired a “back-end” livestream company and a paywall service; figured out how to broadcast from her home; gathered

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