Steven Galanis stars 2020 Celebrity Steven Galanis

How Cameo Generated $100 Million Last Year From Celebrity Shout-Out Videos

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variety.com

Todd Spangler NY Digital EditorSocial media provides an unprecedented way for stars to connect with their fans — but only the upper echelons of celebrities have been able to convert their online presence into cold, hard cash.Steven Galanis, co-founder and CEO of Cameo, says his company is part of a rising wave of direct-to-fan platforms that is changing that, by letting a much broader range of talent make money online.

On the latest episode of Variety‘s Strictly Business podcast, Galanis explains how Cameo built a booming business by selling bespoke video shout-outs recorded by its roster of tens of thousands of celebs.“The mission of Cameo is to create the most personalized and authentic fan connections on Earth,” Galanis says.

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