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Gemma Atkinson fights tears as she's reminded of painful loss amid update on most personal move to date

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Gemma Atkinson fights tears as she's reminded of painful loss amid update on most personal move to date Gemma Atkinson was taken aback as she was suddenly reminded of a recent painful loss while sharing an update on her most personal career move to date.

The Hits Radio host first revealed back in May that she would be branching out into a new area away from entertainment and her much-loved fitness to make a move in the beauty and skincare sphere.

Bury-born Gemma said in a video to her fans at the time: "I'm currently in the process of launching my very own health and beauty brand called 'Lil' Gems'.

I'm so excited I can finally share it with you all. It's something that I've been quietly working on for the past six months or so." READ MORE: BBC Strictly Come Dancing's JB Gill makes Rochelle Humes 'cry' as he shows 'intense training' Gemma has since been working with her team to host virtual sessions and issue surveys getting the input of her fans and followers on what they want to see from the products she will release.

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