Galaxy cuts chocolate bar size in latest 'shrinkflation' trend
manchestereveningnews.co.ukGalaxy has become the latest chocolate brand to reduce the size of its bars. The brand, which is owned by Mars Inc, has become the latest to be hit by the 'shrinkflation' trend after it reduced the size of its Smooth Milk bars from 110g to 100g.
Despite this, the price has increased in Tesco to £1.25 - up from 99p for the 110g bar last July. Manufacturers have been battling with rising wholesale costs, which has forced many to make the decision to reduce the size of their products.
According to government figures, food inflation peaked at 19.1 per cent in March, Chronicle Live reports. Read more: Marks and Spencer Christmas food 2023 now available to order - and shoppers "can't cope" Read more: I tried six supermarket protein puddings to see which was the best value for money - one was just like Nutella A Galaxy spokesman, said: "We have been actively trying to find ways to absorb the rising costs of raw materials and operations, as we know the increase in the cost of living has impacted both consumers and businesses across the UK.
Unfortunately, the growing pressures mean that more needs to be done. Reducing the size of our products is not a decision we have taken lightly but it is necessary for shoppers to still be able to enjoy their favourite Galaxy treats without compromising on quality or taste." A survey from consumer champion Which?
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