Joe Ortiz has joined Freeform as SVP Content Marketing. The industry veteran will be tasked with executing the creative marketing vision for the Disney-owned cable net’s originals and all content marketing activities across both linear and digital platforms.His oversight includes content-related on- and off-air marketing, branding and design and collaboration with internal commercial marketing partners on integrated marketing, franchise and brand management, as well as promotional partnership strategy.“Joe is a world-class marketer with a sharp creative eye and a stellar track record working on distinctive, award-winning campaigns,” said Shannon Ryan, president of Content Marketing for Hulu and General Entertainment, to whom Ortiz will
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