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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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Ann Sarnoff Tom Ascheim Warner Bros Will Thorne Tricia Melton reports classical president innovations and Ann Sarnoff Tom Ascheim Warner Bros Will Thorne Tricia Melton

Freeform’s Tricia Melton Moves to Warner Bros. as CMO of Global Kids, Young Adults and Classics

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variety.com
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By Will Thorne Staff Writer Tricia Melton is joining her former Freeform boss Tom Ascheim at Warner Bros. The marketing vet has been tapped as the new chief marketing officer of Warner Bros.’ global kids, young adults and classics division.

She will once again report to Ascheim, who is joining the company as president to oversee the same departments. News of Melton’s appointment was announced by Warner Bros.

chair and CEO Ann Sarnoff. “Tricia is creative, strategic and ahead of the curve when it comes to innovation in marketing,” said Sarnoff. “We’ll look to her expertise and experience to help us shape our overall messaging and consumer outreach as we formally launch a unified kids, young adults and classics business at Warner Bros.

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