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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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Freeform’s Tricia Melton Joins Warner Bros As Chief Marketing Officer Of Global Kids, Young Adults & Classics

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By Peter White Television Editor Freeform’s Tricia Melton is following Tom Ascheim to Warner Bros. Melton, who was SVP, marketing, brand, creative and communications at the Disney-owned cable network becomes Chief Marketing Officer at Warner Bros.

Global Kids, Young Adults and Classics. She will report to former Freeform boss Ascheim, who is joining the company as President of Global Kids, Young Adults and Classics on June 15.

In the new role, she will oversee marketing and brand strategy for the unit which houses Cartoon Network, Adult Swim, Boomerang as well as Warner Bros.

Animation and Turner Classic Movies (TCM). Marketing for Cartoon Network, Adult Swim and Boomerang were previously overseen by Michael Ouweleen, who was recently

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