Formula 1 Owner Liberty Media Calls Las Vegas Gran Prix A “Massive Undertaking” But Says Race On The Strip Will Be One Of A Kind
deadline.comJohn Malone-owned Liberty Media is revving up for Formula One’s landmark race on the Las Vegas strip set to unspool with fanfare next weekend.
Formula One, a promoter of the race, and owed by Liberty, has been prepping the Formula 1 Heineken Silver Las Vegas Gran Prix for a year, building a 3.8-mile track (6.2 kilometers) that starts at 10 PT Saturday after a weekend of practice and qualifying sessions.
It airs on ESPN. Liberty leased Jim Dolan’s new Las Vegas Sphere, inside and out — so no U2 that weekend. The company bought out all external ad space and leased some out, said CEO Greg Maffei at Liberty Media investor conference in New York today. “It was necessary for us, because we have to be on their land.” He said the event will hold a “recovery brunch” inside the structure on Sunday morning showing highlights of the race.
There’s a new 300,000-square foot pit building and race hub with start and finish line, pit lane, team garages and hospitality areas.
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