Former Spotify Exec Max Cutler Launches Creator-Focused Media Company Pave Studios
variety.comTodd Spangler NY Digital Editor Max Cutler sold Parcast Studios, his scripted-audio entertainment start-up, to Spotify in 2019 under a deal in which Spotify ultimately paid nearly $90 million.
Cutler went on to become Spotify’s VP, head of talk creator content and partnerships — inking exclusive licensing deals with podcasters including Alex Cooper, Emma Chamberlain and Markiplier, and managing the company’s partnership with “The Joe Rogan Experience” — before exiting last year.
Now Cutler is back in the game with the launch of Pave Studios. His new company is focused on building genre-specific brands for original content from creator partners across audio, video, books, live experiences, merchandise and more.
Pave initially is launching two new studios: OpenMind, focused on wellness, and Crime House, centered on true crime. Cutler plans to introduce additional brands in the future. “Pave Studios will set the stage for a better way of producing, distributing and consuming the world’s greatest original content, all while empowering creators, simplifying content discovery, and fostering vibrant fan communities,” Cutler said in announcing the venture.
Read more on variety.com