By Joe Utichi Editor, AwardsLine The International Union of Cinemas (UNIC), which represents European cinema owners in 38 countries, today called on the industry to to avoid “short-term financial gains at the expense of the sector as a whole,” as it urged studios to avoid releasing titles online after movie theaters were shut as the coronavirus pandemic intensified.
Many blockbuster titles have had their releases delayed due to the crisis, but still others have turned to VOD models. Universal this week announced that many of its recent theatrical releases, including Invisible Man, The Hunt and Emma, would be available in homes today for 48-hour rental at $19.99 each.
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