Disney EMEA, BBC Studios, Sony Pictures Join Digital Trade Body DEGI
variety.comK.J. Yossman The Walt Disney Company, EMEA, BBC Studios and Sony Pictures Entertainment have joined digital trade body the Digital Entertainment Group International (DEGI).DEGI is the sister body of U.S.
trade group Digital Entertainment Group (DEG).The group’s mission is “to drive global digital growth” and engagement, which it does via market research, reporting and technological innovation as well as local collaboration and networking.Google, Lionsgate, Paramount Pictures, Universal Pictures and Warner Bros.
Pictures are already members of DEGI.In particular, DEGI has its eye on VOD rentals as well as ‘buy and keep’ transactions, with the body noting that there were over 30.1 million VOD rentals between Jan.
and Oc. 2021 in the U.K. in addition to 17.7 million ‘buy and keep’ transactions. “The DEGI welcomes these three new members and their engaged membership at such an exciting time for the category,” said Joe Braman, co-chair of DEGI. “As the surge in new content continues across the next six months, their experience and ambition will be a huge benefit to our collective goals.
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