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Disney Chief Talks Studio Reorganization and Disney Plus Movie Premiere Strategy

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variety.com

Cynthia Littleton Business EditorDisney CEO Bob Chapek hinted to Wall Street analysts Thursday that the company is set to get more aggressive in offering some new theatrical titles via a Disney Plus paid download, as it did in September with “Mulan.”With many theaters still shuttered in the U.S.

because of coronavirus, Disney opted to make “Mulan” available for $29.99 download via Disney Plus, as a paid add-on for subscribers.

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