Cynthia Littleton Business EditorDisney CEO Bob Chapek sounded a cautionary note about Disney’s willingness to pay huge fees for a new NFL TV rights pact as negotiations heat up between the league and its incumbent network partners, which include ESPN.Chapek was pressed Thursday by Wall Street analysts on Disney’s long-term thinking about the rising costs and the limitations on the return of high-priced sports such as the NFL.
Chapek indicated that Disney will bring some price sensitivity to the discussions, which indicates that Disney may not be willing to pay any price to keep football on its air.
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