Disney CEO Bob Chapek suggested that the company will likely shrink the exclusive period when its films play only in theaters, though he didn’t offer any specifics.“The consumer is probably more impatient than they’ve ever been before,” he said of the market shifts during Covid-19, “particularly since now they’ve had the luxury of an entire year of getting titles at home pretty much when they want them.
So, I’m not sure there’s going back. But we certainly don’t want to do anything like cut the legs off a theatrical exhibition run.” Moviegoers, he added, won’t “have much of a tolerance for a title, say, being out of theatrical for months” and “just sort of sitting there, gathering dust” before migrating to streaming or other windows.Chapek
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