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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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Despite Football’s Big September Debut, Broadcast And Cable TV Viewing Still Didn’t Equal Streaming During The Month, Nielsen Says

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deadline.com

Despite strong tune-in for the start of the NFL and college football seasons, broadcast and cable TV viewership still didn’t measure up to streaming in the month of September, Nielsen said.

The firm’s monthly edition of The Gauge, released this morning, has streaming as a category at 36.9% of overall viewing, compared with cable at 33.8% and broadcast at 24.2%.

The broadcast category surged more than 12% in September, driven by a massive 222% uptick in sports viewing as NFL and college games continued to set records.

The news was less upbeat on the cable side. Despite a 40% increase in sports viewing (with Major League Baseball, the U.S. Open of tennis and other draws), cable usage held steady in September.

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