Dawsons launches online store and new London music shop at birthplace of NME

nme.com:

an acquisition by Caldecott Music Group’s (CMG) Vista Musical Instruments division earlier this summer, and the new physical store marks the first Dawsons shop to be opened in the UK capital in its century-long history.The Soho location is renowned as an epicentre of music and creativity in the city and has strong ties to NME – which is also owned by CMG – as it was founded on Denmark Street back in 1952.In both the online and physical stores, Dawsons will offer a carefully curated selection of musical instruments, gear, vinyl and lifestyle products which are tailored to musicians of all levels.

These include the leading brands in the music industry such as Fender, Martin, PRS, Marshall, Orange, Korg, MONO, Gadhouse and more.“We are extremely proud to share another exciting chapter of the revitalised Dawsons brand with the world,” said Meng Kuok, Group CEO and Founder of Caldecott Music Group. “At Vista Musical Instruments, providing a seamless omni-channel shopping experience is central to our dedication to exceptional customer service.

However, the heart of everything we do centres around supporting and being a partner to artists on their journey, [whether their first or fifth guitar], with a promise of much more to unfold in the future.”Chief Operating & Commercial Officer at NME Networks, Holly Bishop, agreed adding: “NME’s roots on Denmark Street make Dawsons’ arrival an incredibly exciting development, especially given the success of the partnership with Dawsons on the sold-out online drops of NME’s resurgent print edition.”She added: “Evolving this collaboration will introduce new initiatives designed to connect emerging artists with communities and cultivate artist and fan-driven moments that elevate the music.